I’m a writer, editor, and content strategist with a passion for the mundane.

Really. Hand me the most boring thing you can think of, and I’ll give you 10 reasons it’s fun, fascinating, and/or delightful.

We dismiss “boring” stuff because there’s no story—no emotional connection, no reason to take a closer look. But I can find the story in everything, like why there’s no room for potato sheds when it comes to information architecture. Or the dangers of leaving your kid alone with a payphone at the Black-eyed Pea.

Need help with content for your boring thing? Hand it over. I’d love to take a closer look and show you why it’s wonderful.

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